Marketing MCQs

Get Started with Marketing MCQs

1. Question
In multi level channel arrangement
Jobber stands in between ________.




Answer

2. Question
A company following a strategy of
advertising the product for a period
followed by a period with no
advertising is called




Answer

3. Question
Franchise organisation is an example
of ______ vertical marketing system.




Answer

4. Question
Three statements are given below :
Statement – I : Introducing an
existing product in
the new market is
called market
development.
Statement – II : Introducing a new
product in the
existing market is
called
diversification.
Statement – III : Introducing an
existing product in
the existing market
is called market
penetration.
Choose the correct option about the
statements from among the options
given below :




Answer

5. Question
Two statements are given below
relating to sales promotion :
Statement – I : Sweep Stakes calls
for consumers to
submit an entry to
be examined by a
panel of judges
who will select the
best entry.
Statement – II : A contest asks
consumers to
submit their names
in a drawing.
Choose the most appropriate answer
from among the options given
relating to the statements :




Answer

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