Marketing MCQs


31. Question
According to Michael Porter, a strategy
aims at producing products and
services considered unique industry
wide and directed at consumers who
are relatively price-insensitive is
known as




Answer

32. Question
In context of Industry Analysis
which matrix allows strategists to
summarise and evaluate economic,
social, cultural, demographic,
environmental, political,
governmental, legal, technological
and competitive information ?




Answer

33. Question
Which among the following best
describes the process of gaining
competitive advantage in a firm ?




Answer

34. Question
According to Porter, the nature of
competitiveness in a given industry
can be viewed as a composite of the
following five forces :
1. Rivalry among competing firms.
2. Potential entry of new
competitors.
3. Potential development of
substitute products.
4. Bargaining power of suppliers.
5. Bargaining power of consumers.
Identify the force which is central
(most powerful) to remaining four :




Answer

35. Question
Match the following :
Organizational
Structure
Advantage
a. Functional
Structure
1. Clarity of project
objectives
b. Divisional
Structure
2. Smooth
delegation of
authority and
responsibility
c. Matrix
Structure
3. Simple and
unexpensive
d. Strategic
Business
Unit (SBU)
4. Ease of fixing
accountability
Codes :




Answer