Marketing MCQs


26. Question
Which of the following is not an
element of logistics system ?




Answer

27. Question
Which fact is true about on-line
marketing ?




Answer

28. Question
Which of the following function
involved under marketing
management’s function ?
1. Collection of market
information
2. Marketing coordination
3. Marketing controlling
4. All the above
Codes :




Answer

29. Question
Two statements are given below :
Statement – I : Product concept of
marketing holds that consumers
would favour those products
that are available and highly
affordable.
Statement – II : Production concept
of marketing holds that
consumers would not buy
enough of the company’s
product unless the company
undertakes a substantial
promotional effort.
Choose the correct option from the
four options given below :




Answer

30. Question
Match the following :
List-I List-II
a. Differentiation 1. How familiar
and intimate
consumers
are with the
brand.
b. Esteem 2. The degree
to which a
brand is seen
as different
from others.
c. Relevance 3. How well the
brand is
regarded and
respected.
d. Knowledge 4. The breadth
of a brand’s
appeal.
Codes :




Answer