Marketing MCQs
11. Question
In reference Part-A and Part-B,
which statement is correct ?
Part ‘A’ : Strategy is the action
plan for achieving
organisational objectives.
Part ‘B’ : It is the bridge between
the present and desired
future.
Statement :
which statement is correct ?
Part ‘A’ : Strategy is the action
plan for achieving
organisational objectives.
Part ‘B’ : It is the bridge between
the present and desired
future.
Statement :
Answer
12. Question
Match the following :
Table – I Table – II
a. Horizontal
diversification
i. New product
in new market
b. Vertical
diversification
ii. New product,
current market
c. Concentric
diversification
iii. Movefirms
suppliers or
customers
business
d. Conglomerate
diversification
iv. New product
closely related
to current
product in
new market
Codes :
Table – I Table – II
a. Horizontal
diversification
i. New product
in new market
b. Vertical
diversification
ii. New product,
current market
c. Concentric
diversification
iii. Movefirms
suppliers or
customers
business
d. Conglomerate
diversification
iv. New product
closely related
to current
product in
new market
Codes :
Answer
13. Question
Goals-driven planning is best
explained by
explained by
Answer
14. Question
Which organisational structure is
considered most complex ?
considered most complex ?
Answer
15. Question
Statement – I : A nation’s
competiveness
depends on the
capacity of its
industry to innovate
and upgrade.
Statement – II : Companies gain
advantage against
the world’s best
competitors
because of
pressure and
challenge.
competiveness
depends on the
capacity of its
industry to innovate
and upgrade.
Statement – II : Companies gain
advantage against
the world’s best
competitors
because of
pressure and
challenge.
Answer