Marketing MCQs
6. Question
Arrange the following steps in the
perceptional process in the sequential
order :
1. Interpretation
2. Memory
3. Exposure
4. Attention
perceptional process in the sequential
order :
1. Interpretation
2. Memory
3. Exposure
4. Attention
Answer
7. Question
Match the following :
List – I
(Motivational
Models)
List – II
(Elements)
1. Economic
Model
a. Attractive
Design
2. Learning Model b. Inspiration
3. Psychoanalytic
Model
c. Sex
4. Organisational
Model
d. Cost of
Product
Codes :
List – I
(Motivational
Models)
List – II
(Elements)
1. Economic
Model
a. Attractive
Design
2. Learning Model b. Inspiration
3. Psychoanalytic
Model
c. Sex
4. Organisational
Model
d. Cost of
Product
Codes :
Answer
8. Question
Match Item – I with Item – II :
Item – I
(Type of
Control)
Item – II
(Prime
Responsibility)
I. Annual
Plan
Control
1. Line and Staff
Management or
Marketing
Controller
II. Profitability
Control
2. Top/Middle
Management
III. Efficiency
Control
3. Marketing
Controller
IV. Strategic
Control
4. Top
Management/
Marketing
Auditor
Codes :
Item – I
(Type of
Control)
Item – II
(Prime
Responsibility)
I. Annual
Plan
Control
1. Line and Staff
Management or
Marketing
Controller
II. Profitability
Control
2. Top/Middle
Management
III. Efficiency
Control
3. Marketing
Controller
IV. Strategic
Control
4. Top
Management/
Marketing
Auditor
Codes :
Answer
9. Question
Which of the following statement is
true ?
true ?
Answer
10. Question
The term inventory includes
Answer